Building a platform for developers and advertisers

- Context -

Developers can publish their software in Softonic in order to increase visibility, keep updated versions of their software and access a detailed dashboard of download statistics and other relevant metrics. They also can can create and manage online campaigns to promote their products in an audience of 100 million users. Targeting their audience, setting the CPC (cost per click) they want to pay, with full campaign customization.

 

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DESIGN THE EXPERIENCE

Softonic Developer Center is a portal designed for software/app developers and advertisers. The main goal of this project was to define the main scenarios, user personas and optimize the customer journeys to carry out a full redesign of the user interface. As it is a platform for professionals and considering that the tasks will be very repetitive we emphasized on usability (primarily avoiding annoying errors and anticipating user needs) .We significantly increase user satisfaction and key conversion metrics.

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